Lime Crime Founder Shares her Success Secrets

Doe Deere is a force of nature. She is the founder of Lime Crime, a line of boutique makeup that has gone from a faction brand to a household name. She originally created Lime Crime with the simple goal of creating the bright and bold shades that she wanted to wear herself. She is known not only for sporting brightly colored hair in shades from pink to orange, but for rocking lipsticks in every shade from blue to a mainstream bright red. In fact, she was recently featured in an article on Inspirery rocking bright blue hair a bold red lip. The colors look incredible on her incredibly fair skin with her signature mole. She is originally from Russia and has a doll-like look that has makes every photograph of her incredibly gorgeous. In fact, in the photo on Inspirery she is actually holding a doll of herself that also showcases her signature blue hair color and red lips.

 

The mascot for Lime Crime is a unicorn and Lime Crime fans have dubbed her the Queen of the Unicorns. She chose a unicorn due to the fact that Lime Crime is designed to help women stand out from the crown, like a unicorn in a swarm of plain horses. In the article on Inspirery, she spoke about how Lime Crime was created over a decade ago. At the time, she was studying to work in the world of fashion. Designing clothes has always been a passion of hers since she was younger. However, she began to question if it was her one true calling or if it was just a passion of hers. It was at that time that she began creating her own makeup due to the fact that the bold colors she wanted either weren’t available or were cheap and looked like Halloween makeup.

 

She very quickly realized that creating makeup was her true life’s passion. She quickly built out the Lime Crime website and began selling makeup. She said in the article that the makeup was the pot of gold at the end of the rainbow for her. She built out a customer base by doing video tutorials on how to do different makeup tips and styles. She also used the power of social media to attract new customers. She still relies heavily on social media to continue growing her fan base. She also stated in the article that she especially loves making makeup that appeals to Generation Z, a generation that has grown up with a consistent digital and social immersion.

 

She also gave advice in the article to people wishing to be entrepreneurs and develop their own businesses. She said that they need to be true to themselves and to not be afraid to follow their passions, and not listen to negativity. In addition to that advice, she told people to always make sure that they listen to their customer base’s reviews and feedback for the products. She and the Lime Crime team rely heavily on customer feedback.

 

Visit http://www.doedeere.com/ to learn more.